How to Get Started Using Video to Generate Leads

If you’re already producing videos for your company and searching for new ways to generate leads, keep reading. On second thought, you should probably keep reading if you’re even considering using corporate video production to promote your company.

Video is one of the most underutilized lead generation sources, in our view.

How to Use Video to Generate Leads

There are two key ways to use video to increase the number of leads for your business.

1. Have a video on a landing page that also includes a form.
2. Gather leads inside the video player.

Both methods work, are reliable and will increase the number of leads for your company. As soon as possible. For this post, we’ll concentrate on number two: collecting leads inside the video player.

Here’s the big secret if you want to read more about the effects of videos on landing pages: Simply by attaching a form to your current videos, you can gather leads. That is everything there is to it.

You should honestly keep it this easy for people who are just getting started with video for lead generation. Do you need leads? Create a form.

Selecting the Best Video

The most common question we hear from customers/prospects about generating leads with video is, “I don’t know which videos to use…”

So, let’s talk about it.

Each video will have its own set of objectives. Others will be geared toward teaching, while others will be geared toward communicating, and still, others will be geared toward conversion. We’ve already discussed how to add lifecycle stages to your videos, but categorizing them by each step in the funnel is the first step in determining which ones to use.

We’ve already discussed how to add lifecycle stages to your videos, but categorizing them by each step in the funnel is the first step in determining which ones to use.

Using your “awareness” or “top-of-funnel” videos to generate the most leads. These are usually instructional or informative videos that cater to a wide range of viewers and use cases.

These videos could be posted on your blog or in other educational sections of your website.

Where should the form be placed in the video?

This is the second most frequently asked topic. The real response is that it is debatable. It depends on the video’s content, objectives, and location on your website.

With that in mind, we can anticipate higher conversion rates at specific points in the video. In reality, we looked at tens of thousands of Wistia user videos to see which ones had the best conversion rates and why. Here’s what we discovered:

Videos with a shape embedded 10–20% into the material transform the best and produce the most leads. This is a reference, not a set of instructions. You should try and iterate on your own.

Begin generating leads with videos right now.

What are you waiting for? You now have all the knowledge you need to start playing with Turnstile in your videos. Begin generating leads with your videos right now! You’ll be wishing you’d started months earlier.