Why Every Business Needs an Internal Communications Video Strategy

For businesses aiming to thrive in the modern workplace, strong internal communication is a critical component of success. Employees need timely information, clear messaging, and engaging interaction to remain motivated and aligned with organisational goals. That’s where an internal communications video strategy comes in. Video content has proven to be a game-changer, offering impactful ways to connect with employees, deliver important messages, and foster collaborative environments.

The Case for Video in Internal Communications

Video has become one of the most effective formats for internal communications, offering features that go well beyond traditional email announcements or wordy memos. It enables businesses to convey information in a way that is both visually compelling and easy to digest. Studies show that the brain processes visual content 60,000 times faster than text, making video an invaluable tool for improving information retention.

Additionally, videos create higher levels of engagement compared to static forms of communication. Whether it’s sharing quarterly updates or delivering leadership messages, video helps keep employees involved. More importantly, it offers a sense of accessibility and transparency that builds trust within an organisation.

For example, Accenture introduced live Q&A video sessions with leadership, allowing employees to directly engage with decision-makers. This approach dramatically improved transparency and trust, demonstrating how video can cultivate stronger connections at every level of a business.

Enhancing Training and Onboarding

Efficient onboarding and regular training programmes are crucial for maintaining a productive workforce. Video makes the process faster, more engaging, and standardised across an organisation. Deloitte implemented video-based training modules, reducing time spent on training sessions by half while boosting employee engagement. This demonstrates how video can simplify learning while making the content significantly more engaging for employees.

With training videos, businesses can incorporate dynamic visuals, animations, and demonstrations to clarify complex topics. Employees have the flexibility to revisit the content on-demand, allowing them to grasp the material at their own pace.

Building a Strong Company Culture

Beyond operational efficiency, video also plays an important role in fostering stronger relationships within teams. By sharing videos that highlight employee achievements, company milestones, or behind-the-scenes stories, businesses can strengthen their organisational culture.

Leading by example, HubSpot launched an internal video series showcasing employee stories, which significantly boosted morale and company pride. Employees felt more connected to the company’s values and their colleagues, reinforcing a unified workplace culture.

Similarly, Starbucks produced videos about their sustainability initiatives to engage employees in the company’s goals, creating a collective sense of purpose.

Breaking Down Complex Information

For industries dealing with advanced technologies or intricate processes, video helps simplify communication. IBM, for instance, relied on video to break down complex tech updates for their employees, enhancing understanding by 40%. Video allows dense information to be presented clearly using visuals, narration, and animation, ensuring employees remain informed without feeling overwhelmed by technical language.

The Competitive Advantage

Implementing an internal communications video strategy offers far-reaching benefits for any organisation. It strengthens alignment, improves engagement, and promotes a culture of openness. Additionally, video simplifies internal operations, from large-scale information dissemination to personalised employee interactions. Businesses like Deloitte, IBM, and HubSpot have already demonstrated the measurable impacts of investing in video communications.

For business owners, HR managers, and communication professionals, adopting a video strategy is no longer a “nice-to-have” but a necessary step towards operational excellence and a connected workplace. By integrating video into internal communication efforts, businesses position themselves to create efficient, transparent, and motivated workforce environments.

Now’s the time to leverage the power of video within your organisation and witness the positive transformations it brings.