This is the era of selling online. You can find everything from head to toe on the internet. In other words, you can sell anything online. However, you do know. Although there are many opportunities, not everyone has a success story selling online. Not a few online shops are closed in the middle of the road. These kinds of stories might make you feel scared trying.
Know the Product Selling Value (Unique Selling Points)
What are the advantages of your business products? The answers that come to mind could be: affordable price, super quality, or first in its class. These kinds of questions tend to be easy to answer. Each product should have its own unique advantages and values so that it can be seen by the market. When you’ve found some good USP candidates, try going out again. This time, adjust the USP to the tastes of potential customers, customer habits, trends, buying decisions, and customer role models. There are options for selling merchant services in this way as well.
Create Your Own Online Store Website
Why do you need to create a website to sell online? That’s a question that often arises when a business is advised to have a website. However, that is precisely what makes the marketplace have a very high level of competition. You have to fight over potential customers by charging low prices, providing fast service, and building a reputation through ratings and reviews.
Learn and Understand Data
“To conclude something without data is a big mistake,” said Sherlock Holmes. Even if a character says it is fictional, don’t underestimate what is said.
Data is important in business. Even so important, data is the oil of the 21st century. Then, analytics or data analysis is the combustion engine. So, in short, you have to be smart in studying business-related data. Especially data about sales and data related to promotional efforts.
First, data about sales: Usually this data can automatically be obtained from the report feature in the CMS used. From this data, you can find out what products are selling online best, what kind of products customers like, when sales are skyrocketing, and when sales are sluggish.
From the first set of data, you can research products and market tastes. Then create new products to be released to the market. You can also anticipate high season and low season by executing the right marketing strategy.
Second, data related to promotion and marketing: For this one, make sure you have installed Google Analytics and Google Tag Manager on your website. If not, learn how to install Google Analytics and follow the Google Tag Manager guidelines first.
Be Active On Social Media for Merchant Transaction Marketing
Even though there are already websites and blogs, please never forget about social media. Social media is still an important channel for promoting business products or services. From social media, the first door to introductions is opened to potential customers.
Only after knowing and getting to know the business more closely are they interested in engaging more. Whether it’s in the form of following accounts, comments, sharing the content you create, or visiting the URL you provide (including websites, blogs, and YouTube).